What’s Your Unfair Advantage? 

What’s Your Unfair Advantage? 

In one of the early episodes of the StartUp Podcast—which features Alex Blumberg, formerly of This American Life and NPR’s Planet Money—he meets Chris Sacca, a renowned former venture capitalist and entrepreneur. 

Blumberg painfully bumbles through an attempt at pitching his business idea to Sacca. Believe me, it was bad. I found myself embarrassed for Blumberg just listening to it in my car. Then, Sacca follows by showing Blumberg how he should have pitched it. 

And within Sacca’s formula for pitching a startup, he reveals what I’ve come to think of as a highly useful concept for not just startups, but for leaders, teams and organizations of any size. 

That useful concept? 

It’s the idea of

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